This campaign brought the best of corporate America and the best charities together under a common goal: raise $250,000 in the fight against childhood cancer and sudden infant death. Through the generosity of Mercedes-Benz Tri-State Dealers and the distribution channel of the rapidly growing North Fork Bank, it was a perfect union—all to benefit the Tomorrows Children’s Fund, CJ Foundation for SIDS, and Imus Ranch.

In addition to creating the Hottest Ticket In Town theme, eventis developed easel-back posters for North Fork Bank New Jersey branch locations, a statement stuffer for some 2 million North Fork Bank customers, and a letter-flier for mailing to 40,000 supporters of the charities.